ROLE
Product Design Intern, User Research

TIMELINE
10 Weeks

TEAM
Abhi Saha (Senior Product Designer)
Gatsby Frimpong (Product Manager)
Brandon Saltzman (Data Analyst)

TOOLS
Figma, Adobe CC, Mixpanel

Streamlining movie discovery with data-driven insights and an all-in-one experience

While much of the detailed project work remains under NDA, this project focused on redefining movie discovery through an all-in-one platform, enhancing user acquisition, engagement, and search functionality.

During my ten weeks, I worked on optimizing the platform’s movie discovery experience by addressing key user pain points identified through analytics and user interviews. The platform struggled with a high drop-off rate during onboarding and a cumbersome search experience. The challenge was to reinvent these experiences to improve retention and usability.

Outcome

While the company had rebranded as a social app, user behavior suggested that search and recommendations were the primary draw. I streamlined the mobile onboarding flow based on Mixpanel analytics to reduce friction and increase user acquisition by 43% (9,300 new app installs within 10 weeks). I reworked the website’s search and filtering system, making it more intuitive and compact based on A/B testing. I proposed and helped pivot Gatsby’s recommendation model toward a mood-based system, realigning the UX to emphasize discovery rather than its previously hidden social features. This drove a 38% increase in monthly active users (1,580 to 4,081) and was received positively in user testing.